Media Kit
Logos, colors, and guidelines for representing Diffbot, drawn from the Diffbot 2026 brand system. For anything not covered here — other formats, print values, or permission to use Diffy — email jerome@diffbot.com.
Our Name
"Diffbot" is one word with an uppercase "D" and all other letters in lowercase. Please do not separate the words "Diff" and "bot". We like them together. "Diffbot" is short for DIFFBOT TECHNOLOGIES CORP, our official business name.
Logos
Diffbot has two marks. The logomark is a combined :D glyph lifted straight from the wordmark. The wordmark is the full Diffbot logotype with the glyph.
Each mark ships in a light treatment for dark backgrounds and a dark treatment for light backgrounds.
Primary colors
Our primary palette dwells in greens, as in old school terminal green. Here're a few of those colors.
Diffy
Diffy is an anthropomorphization of Diffbot. You might see him appear every now and then in our apps and marketing material, but he prefers to be crawling the public web and curating facts for the Knowledge Graph.
Please request permission directly before using his image.
Usage guidelines
Please do not display any Diffbot brand assets that imply a partnership, relationship, or endorsement by Diffbot without written consent. We are more than happy to give it.