- I think the biggest benefit of Diffbot is the ease of use,
so it was so quick and easy to set up the API
and get going immediately.
I'm Stephanie Polkinghorne
and I'm a Data Scientist at ProQuo AI.
ProQuo AI is a Brand Management platform
for marketers who want to grow their brands with certainty.
We were really struggling
to access reliable company information.
We were trying to build these predictive models
to help surface productive leads for the sales team
so that they would know which companies
fall within our ideal customer type.
I found that the Diffbot coverage
of both large and small companies was kind of unmatched
and it really had a variety of data points
that I was looking for such as revenue, employee size
and all those others with data enrichment data points,
The API was just really easy to use,
which helped us kickstart the project really quickly,
and we didn't have to go through a very steep learning curve
before we could really get going with what we wanted to do.
It's really quick and easy to get the structured data
from all across the web, which has been great for us
because that kind of data would have taken really long
to collect and to clean.
At ProQuo AI we work with a lot of challenger brands,
so it's quite hard
to find that sort of company level information
on smaller companies.
If you take Unilever, for example,
there are a lot of data providers
that can give you information on them,
but if you take a smaller brand,
you might not find that sort of data,
so it was that coverage of both the challenger
and the big brands that I was really looking for.
I would definitely recommend Diffbot
to anyone who's trying to gather a lot of structured data
from across the web quickly and easily.